45↗︎SHIFT45 MARKETINGAI & MARKETING CONSULTANCYLet’s talk ↗︎
FOCUSED SUPPORT. FLEXIBLE WAYS TO WORK.

A clear plan.
A smarter way forward.

Start with one challenge, or bring me in as an ongoing marketing partner. Together, we can shape the right scope around your priorities, your team, and the way you work.

01 / STRATEGY

Find your direction.

For businesses that need a clearer story, a focused marketing plan, or an outside perspective on what to prioritise next.

We start with your commercial goals and your audience, then turn that understanding into a practical plan.

  • Marketing, funnel, and messaging review
  • Audience and positioning development
  • Paid acquisition, search, and content priorities
  • A focused 90-day action plan
02 / USEFUL AI

Make AI work for you.

For teams curious about AI but unsure where it can make a useful difference to everyday marketing.

Identify the right tasks, design a repeatable workflow, and build in the human judgement that keeps quality high.

  • Marketing workflow opportunity review
  • Content briefing and drafting workflows
  • Reusable prompts and working guides
  • Team training and quality checkpoints
03 / PARTNERSHIP

Keep things moving.

For businesses that need experienced thinking and practical delivery without making a permanent hire.

A flexible freelance partnership, with a clear scope and regular conversations about what is working.

  • Campaign planning and coordination
  • Content planning and development
  • Marketing project delivery
  • Analytics, lead quality, and sales alignment
AN EXAMPLE OF THE WORK

What could a focused project produce?

Illustrative scope, rather than a client case study: a team wants a more consistent way to brief content. A small workflow project could produce the following working documents. The actual scope and deliverables would be agreed around your needs.

01 / INPUTS

An approved brief template.

A reusable structure for the audience, objective, key messages, source facts and next action, with gaps flagged before drafting begins.

02 / WORKFLOW

A repeatable draft-and-review process.

A bounded AI instruction, a human review checklist and a clear approval point before the brief is used.

03 / HANDOVER

A practical pilot record.

A simple way to compare total time and output quality, record corrections and decide what to keep, adjust or stop.

See the worked content-brief example ↗︎

HOW WE WORK TOGETHER

Understand. Focus. Build. Refine.

A conversation about the challenge. A proposal with a clear scope. Then focused work, regular check-ins, and practical handover. Projects, focused sessions, or ongoing support — shaped around what you need.

QUESTIONS BEFORE WE START

Practical answers.
A clearer next step.

What does an AI marketing consultant help with?

I help connect your marketing goals with practical ways to use AI. That can mean reviewing repetitive work, building content briefing or drafting workflows, creating reusable prompts, and setting up human quality checks. The starting point is the business problem, rather than a particular tool.

Which marketing task should I try AI on first?

Choose a repeatable task with clear inputs, a defined output and someone who can review the result. A content brief based on an approved source pack can be a useful test. Fix unclear goals or unreliable information first, and avoid starting with sensitive data or unreviewed publishing.

Can you work alongside my existing marketing team?

Yes. I can support your existing team with an outside perspective, a focused project or hands-on delivery. We agree responsibilities, review points and the handover so the work fits your team and the way you already operate.

Can I book a project rather than ongoing support?

Yes. Work can be scoped as a focused session, a defined project or an ongoing freelance partnership. The right format depends on the challenge, the deliverables and the support you need. Scope and priorities are agreed before work begins.

What happens when I get in touch?

Tell me about your business, the challenge and what you want to improve. We start with a conversation to understand your priorities and whether I can help. If there is a fit, I set out a proposal with a clear scope and next steps. You work directly with me.

Read the guide to choosing your first AI marketing workflow ↗︎

NOT SURE WHERE TO START?

Start with the challenge.

Let’s talk it through ↗︎